Week 1Days 1 to 3
We map how your phone actually works
Every question your callers ask, every rule for who gets booked when. The part generic tools skip.
How it works
Live in 14 days, without you managing a project.
01
Discovery call
45 minutes mapping how calls move through your business: what gets asked, what gets booked, where it leaks.
02
We build your agent
Your services, prices, booking rules and voice, wired into the tools you already use.
03
You try to break it
You call it and throw your most awkward customer at it. We tune until it sounds like your best hire.
04
Live, then supported
Answering from day one. On retainer we read transcripts weekly and keep it sharp.
Under the hood
One system. Every job the phone creates.
Every trigger is read against what you already know about that caller, then routed to the job that handles it. Not a stack of tools you wire together.
Call pipeline · live
9 jobs · 0 errorsTriggers handled
4 types
Jobs available
9
Context
Read + written
Logged
Every step
Triggers
Inbound call
Someone rings you
New lead
Form fill or ad enquiry
Scheduled callback
A promised follow up
Missed call
Rung out or after hours
Shared context
Call history, transcripts, calendar state, CRM record. Read before anything acts, written back after.
Orchestrator
Decides which job this is, under the guardrails you set.
Jobs it routes to
Booking an appointment
Answering questions
Escalating to a human
Dialling an inbound call
Making demo calls
Following up on leads
Classifying leads
Updating Google Sheets
Updating the CRM
What actually changes
Your first month, day by day.
No vague promises. This is the sequence every build follows, and what you should expect to see at each stage.
Week 2Days 4 to 10
Your agent gets built, then you attack it
Voice, script, calendar, CRM, escalation rules. Then you try to break it and we tune until you cannot.
Week 2Days 11 to 14
It goes live on your real number
Nothing changes for your callers, except somebody finally picks up at 9pm on a Sunday.
Month 1Week 3 onward
You finally see what you were missing
Every call logged with a transcript and an outcome. The week most owners find out what they had been losing.
OngoingEvery month after
It gets sharper, or it runs on its own
On retainer we keep it current with your prices and services. Without one it runs exactly as built.
One client's week. Lit points arrived after closing.
What it does
It works the whole call, not just the greeting.
Runs your intake, not a script
Asks what you would ask, in your order, and follows the answers.
Qualifies before anything is booked
Time wasters never reach your calendar, and good callers never wait behind them.
Answers 24/7, first ring
Nights, weekends, holidays, and while you are already on another call.
Knows when to interrupt you
Your rules decide what is urgent. Those reach a human immediately. The rest waits until morning.
Writes the file before you read it
A structured summary in your CRM: what happened, what matters, what next. Not a recording to sit through.
Books and rebooks into your calendar
Checks real availability, books it, confirms it, and handles the changes afterwards.
Answers what you get asked all day
Fees, areas covered, hours, what to bring, where to park. Whatever you find yourself repeating.
Follows up by text
Confirmations, reminders, and a nudge when a quote goes quiet.
Ten calls at once
Storm week, ad campaign, seasonal rush. Nobody hears an engaged tone.
Built to fit
If you can describe the call, we can build it.
Everything above is standard. Because each agent is built rather than configured, the ceiling is whatever your business actually does. Examples of things clients have asked for:
If it is not on this list, ask on the call. The answer is usually yes.
Quote by vehicle, property size, or job type
Route by postcode to the nearest crew
Take deposits and payment links over the phone
Screen conflicts before booking an intake
Answer in a second language automatically
Prioritise emergencies over routine bookings
Waitlist callers and ring back on cancellations
Log to whatever system you already run on
Who it's for
Built per business, not per industry template.
The build is the same shape everywhere: learn your call flow, wire it to your tools. Here is what that looks like across the businesses that lose the most to a ringing phone.
Home services
HVAC, plumbing, roofing, electrical
Catches the 11pm emergency that was going to your competitor.
Dental and medical
Practices, clinics, specialists
Books and reschedules without pulling front desk off the patient in the chair.
Med spas and salons
Aesthetics, wellness, beauty
Answers service and pricing questions while every chair is full.
Legal
Solo practitioners through to established firms
Runs intake and screens conflicts before it reaches your desk.
Real estate
Agents, teams, property management
Qualifies buyers and books viewings while you are already at one.
Auto and detailing
Repair shops, detailing, mobile service
Quotes by vehicle type and books the bay without leaving the lift.
Trades and contracting
Landscaping, cleaning, pest, pool
Turns route day calls into booked work instead of missed voicemail.
Anything phone driven
If a missed call costs you money
If your business runs on inbound calls, the same build applies.
The math
A front desk covers eight hours. Your phone rings for twenty-four.
This is not about replacing someone good. It is about the sixteen hours nobody is sitting at that desk, and what walks away during them.
One day on your phone
5 of 6 missedcalls land outside the shift
Front desk
Your agent
12am4am8am12pm4pm8pm12am
7:12amMissed
Boiler out, no heat
Calls you first because you are top of the list. Nobody in yet.
11:04amMissed
Two calls at once
One gets answered. The second hears the engaged tone and dials the next name.
1:20pmMissed
Quote enquiry, lunch hour
Straight to voicemail. 80% of callers never leave one.
3:45pmBooked
Booking confirmed
Desk is staffed, caller gets through, job goes in the diary.
7:30pmMissed
Home from work, ringing round
The hour most domestic customers actually call. Closed since five.
10:15pmMissed
Emergency callout
Rings out. They find a competitor with an answering service.
Hours covered
40 a week, minus breaks
168 a week, every week
Cost
$3,500+ fully loaded
From $180 all in
Calls at once
One
Ten
Notes into the CRM
When they remember
Every call
Most clients keep their front desk. The AI takes the sixteen hours it was never going to cover, plus the overflow during the eight it does.
How we choose
The model is a decision, not a default.
Most agencies wire every client to the same model. That is how you get one too slow to talk to, or too costly to run. We pick per job.
Speed over depth
Confirming an appointment, taking a message, answering opening hours
A fast, small model. Replies land in well under a second, which is what stops a caller talking over the agent. Cheapest to run by a wide margin.
Judgement under pressure
Legal intake, medical triage questions, anything with a compliance edge
A stronger reasoning model. It costs more per minute and is worth it: this is where a wrong answer is expensive, and where the caller is worth the most.
Voice quality
The first impression of your business, on every call
Voice is priced separately from intelligence. A premium voice on a modest model often beats the reverse, because callers judge how it sounds before they judge what it says.
The biggest lever on your monthly cost, and it is your call. Priced before launch, changeable after.
Ready when you are
Fourteen days from now,
it could be answering.
One call to map how your phone actually works, then we build it and you try to break it. Nothing is charged until we have both agreed what it should do.